John Ellis: [Romney] “was terribly served by his campaign staff and advisors—I would argue that they win the worst campaign team of 2008—Good riddance to them—They had everything they needed to make a good run and they made a complete hash of it”

February 11, 2008 in 2008, analysis, argument, campaign communications, campaign communiques, campaign finance, campaign management, conservatism, election, election 2008, GOP, incompetence, media, mitt romney, republicans, rhetoric, romney, strategy, stupidity, the dark soul of Mitt Romney, triumph of unreason
Tags: byron york nro, defeat, failure, ideological cross-dresser, idiots, jerks, john ellis, Justin Hart, morons, National Review, race42008.com, realclearpolitics.com, von Schlieffen plan

“Bottom line: the Romney campaign made their bed with the early state primary strategy and got short-sheeted,” writes Justin Hart in a race42008.com blog burst titled, strangely, Autopsy of a Great GREAT Campaign

The momentum that Huckabee gained through his stunning Iowa win together with the victory that McCain edged out in New Hampshire seriously maimed the Romney narrative […]

Hart refers to Romney’s ill-starred von Schlieffen plan, a plan that we criticized early and often. Romney’s von Schleiffen plan was an electoral-map fantasia so over-the-top preposterous that we always assumed that it was a cover for a more rational undertaking, an undertaking that required secrecy to pursue. We were wrong about that, and about a lot else besides.

John Ellis has a different take on the “Team Romney mounted a GREAT campaign” theme, one more consonant with our experience:

[…] The sad thing about the Romney campaign’s demise is that Mitt Romney is an exceptional person; highly intelligent, enormously hard-working, a man of great integrity and grit and executive ability. Given the dearth of talent in both parties — the seemingly endless parade of mediocrity and venality — we’re lucky to have people like Mitt Romney who are willing to get in the game. But he was terribly served by his campaign staff and advisors. I would argue that they win the worst campaign team of 2008. Good riddance to them. They had everything they needed to make a good run and they made a complete hash of it […]

The problem: to explain just went wrong is surpassingly difficult as it requires the observer to interpret the data of the world differently than is otherwise the case. Byron York attempts such an explanation on personal and narrative grounds in an NRO article titled Why Romney Failed

[…] Romney made a lot of mistakes that didn’t seem like mistakes at the time. Drawing on his enormous success as a business consultant, he put together an impressively well-organized and professional campaign. That was good. But he never fully understood that the voters were looking for some spark in a candidate that connects him to them. Instead, Romney placed his faith in his magnificent organization and his PowerPoint analyses.

He hired a lot of people, spent millions to build organizations in key states, and then spent millions more for television and radio advertisements. The day after the Iowa caucuses, I dropped by WHO radio in Des Moines, and a top station official told me that Romney had been WHO’s second-biggest advertiser in 2007. (First was Monsanto farm chemicals.) In all, Romney pumped $1 million into WHO’s bank account. In South Carolina recently, a local politico marveled at how much money Romney’s in-state consultants made from the campaign. “Those guys made a mint out of him,” the politico told me. “It’s sinful how much they made.”

Yuh-huh. How much of the Romney phenomenon is the story of a super-rich ingenue getting bilked—just mercilessly fleeced—by a corrupt and cash-starved GOP party establishment?

Back to York:

As a result of all that spending, Romney ran a campaign on a deficit, deeply in debt. Of course, it was in debt to Romney himself, who put $35 million of his own money into the campaign as of December 31, and likely a lot more since. All that money freed Romney and his team from making some of the tough decisions that other campaigns had to make every day. You could argue either way whether that was good or bad.

Just before the Iowa caucuses, I was at a corporate headquarters outside Des Moines, asking a few questions of Eric Fehrnstrom, the press secretary who usually traveled with Romney. Fehrnstrom looked at Mike Huckabee’s campaign and saw a ragtag lot. “We’re going up against a loose confederation of fair taxers, and home schoolers, and Bible study members, and so this will be a test to see who can generate the most bodies on caucus day,” Fehrnstrom said.

I interrupted for a moment. “Not that there’s anything wrong with any of those groups?” I asked.

“Not that there’s anything wrong, but that’s just a fact,” Fehrnstrom continued. “That’s just where he has found his support. I have a theory about why Mike Huckabee holds public events in Iowa like getting a haircut or going jogging, or actually leaving Iowa and going to California to appear on the Jay Leno show. It’s because he doesn’t have the infrastructure to plan events for him. And when he does do events in Iowa, he goes to the Pizza Ranch, where you have a built-in crowd, so you don’t have to make calls to turn people out. We’re very proud of the organization we have built in Iowa.”

They had reason to be proud; it was a good organization. But in a bigger sense, they just didn’t understand what was going on. Fehrnstrom, like his boss, placed a lot of faith in Romney, Inc. How could a bunch of seat-of-the-pantsers like the Huckabee campaign possibly beat the Romney machine? Well, they could, in Iowa, and McCain could in New Hampshire and South Carolina, and then in Florida and on Super Tuesday. The race was never about the imposing infrastructure Romney had built. It was about that ineffable something that voters look for in candidates. With Huckabee, some of those voters saw an intriguing and refreshing figure. With McCain, a larger number saw someone who wanted, above all, to defend the United States. And with Romney — well, they didn’t quite know what to think […]

This is the problem with positive feedback, say, success. Success often passes into a crisis of perception as people and organizations optimize for successful activities at the expense of a more thorough review of changing conditions etc. It is the very definition of the learning or the experience curve. Failure and tragedy are excellent teachers; but what works for us—our triumphs, our successes—affirms us in what we are already doing, and recedes into the half-consciousness of habit and routine.

But here the problem for the Romney campaign was always this: their success itself was never real. For example: Their highly professional organization was the best that money could buy, but that money was not a reliable indicator of the candidate’s success as a fund-raiser or fitness as a candidate. It was only ever an indicator of the candidate’s personal worth.

ROI, people. ROI. There is no more effective metric for the success of a message or a message campaign than the your Return on Investment, and Romney’s was always preposterously low.

yours &c.
dr. g.d.

Kansas City Star: “A question for Romney: Whatever happened to simply congratulating the rival who beat you in a hard-fought primary battle?”

February 11, 2008 in 2008, analysis, argument, campaign communications, campaign communiques, campaign management, conservatism, election 2008, gaffs and pratfalls, GOP, incompetence, mitt romney, republicans, rhetoric, romney, strategy, stupidity, the dark soul of Mitt Romney, triumph of unreason
Tags: botched rhetoric, editorial, editorialists, final speech, ideological cross-dresser, john ellis, pres. ronald reagan, realclearpolitics, salt lake tribune, st. louis post-dispatch

“It would have been better for the nation if Mitt Romney had said he just wanted to spend more time with his family,” write the editors of the St. Louis Post-Dispatch in an article titled A graceless Mitt Romney shows the nation how not to bow out of a race, reproduced in the Salt Lake Tribune.

Instead, the former Massachusetts governor, in dropping his bid for the Republican presidential nomination Thursday, insulted the patriotism of most of the American electorate – and its intelligence as well.

In his speech to the Conservative Political Action Conference in Washington, Romney said he was stepping aside because, ”I simply cannot let my campaign be part of aiding a surrender to terror.”

Both of the candidates for the Democratic nomination, Sen. Hillary Clinton of New York and Sen. Barack Obama of Illinois, Romney said, ”have made their intentions clear regarding Iraq and the war on terror: They would retreat, declare defeat.” For him to continue campaigning, he said, would ”forestall the launch of a national campaign, and frankly, I’d make it easier for Sen. Clinton or Obama to win.”

Even by today’s debased standards of political discourse, this borders on slander. Most Americans in both political parties have rejected President George W. Bush’s attempt to conflate the war in Iraq with the war on terrorism. Romney is bright enough to know the connection is dubious, but his comments suggest he’s craven enough to use it to curry favor with the party’s extreme right – just in case he wants to try again in 2012.

Yet it is exactly this sort of transparent, say-anything political opportunism that characterized and, ultimately, torpedoed Romney’s campaign. Time and again, he espoused positions that conflicted with views he had expressed previously – on abortion, gay rights, stem cell research, immigration and health-care reform. Those flip-flops, more than his Mormon faith, caused evangelical Christians in the GOP to be wary of him […]

[…] Romney tried Thursday to compare his 2008 campaign with that of former California Gov. Ronald Reagan in 1976. Reagan, although narrowly trailing President Gerald R. Ford in the delegate count, took his battle for the nomination to the August convention in Kansas City. But those were different times, when primaries and state party conventions lasted well into the summer. Reagan didn’t have to wage an expensive six-month campaign to stay in the race, as Romney would.

Reagan did emerge, however, as the party’s heir apparent, a slot Romney clearly covets. His withdrawal from this race gives him four years to polish his conservative credentials for the next one – or change them if that’s more expedient […]

John Ellis in a RealClearPolitics article titled The Romney Campaign’s 5 Big Mistakes comments as well on Romney’s invocation of Reagan:

[…] Having mismanaged their candidate to political defeat, the Romney team added insult to injury by spinning his departure as reminiscent of Ronald Reagan’s defeat in 1976. This is preposterous. Reagan electrified the conservative movement in 1964 with his televised address on behalf of Barry Goldwater. Reagan came within one endorsement — Strom Thurmond’s — of wresting away the Republican nomination from Richard Nixon in 1968. And when he arrived in Kansas City in the summer of 1976, he had carried any number of critical states by majority votes (and in some cases, by wide margins) in Republican primary elections. Reagan left the stage as a force because he was a force. Romney leaves the stage having carried Michigan and Massachusetts and a number of caucus states. And he leaves having given it his very best effort. But he does not leave as a force, because he is not yet a significant force in the Republican Party […]

The emphases are ours, all ours.

The editorialists of The Kansas City Star concur with the St. Louis Post-Dispatch in an editorial titled Romney’s withdrawal clears way for GOP’s best candidate

[…] In ceding the Republican nomination to John McCain on Thursday, Mitt Romney did not blame his own inept campaign.

He did not blame inconsistencies between his campaign rhetoric and his record as governor of Massachusetts.

He did not blame intraparty religious squabbles that another candidate, Mike Huckabee, cynically encouraged.

No, Romney chose to blame his withdrawal on . . . the Democrats!

As Romney told it, Sen. Hillary Clinton or Sen. Barack Obama would “surrender” to our enemies abroad.

By prolonging the Republican nomination battle, Romney said, he would dangerously hobble McCain’s ability to attack the Democrats. “And in this time of war,” Romney said, “I simply cannot let my campaign be a part of aiding a surrender to terror.”

That’s quite a charge, reminiscent of Vice President Dick Cheney’s worst rhetorical excesses. In the last presidential campaign, for example, Cheney was widely mocked for his claim that voting for Democrats would raise the danger of another big terrorist attack on the United States.

A question for Romney: Whatever happened to simply congratulating the rival who beat you in a hard-fought primary battle?

Whether they count themselves as Democrats, Republicans or independents, many voters have tired of the bitter political partisanship they see in our national government.

So Romney’s statement Thursday provided further evidence of the tin ear that hurt his candidacy […]

The reviews are in. Romney’s final tirade tanked. Romney departed us the same way he greeted us, disastrously.

yours &c.
dr. g.d.