Archive for the ‘campaign communications’ Category
[…] “Glover Park Group, founded by and stocked with some of Washington’s best-known Democrats, is suddenly going bipartisan despite the possibility of a Republican wipeout in November,” writes Mike Allen of politico.com in a story titled Democratic firm adding Republicans—not terribly bright, nominal Republicans, anyway.
The strategy firm announced Wednesday that it is hiring Kevin Madden, 36, who appears frequently on television as a Republican analyst and was a top official in Mitt Romney’s presidential campaign […]
In an ABC News blog burst titled Romney Camp Laments, John Berman Reports: The remnants of the Romney campaign are shaking their heads this morning.
For months they were whispering about a New York Times investigation into John McCain’s ties to a certain lobbyist.
They would poke and prod reporters to see if they had heard anything new about when and if the New York Times would publish the story.
On Thursday, while no one would allow their name to be published, several former advisers lamented the timing of the story, one suggesting, “If this piece had run before New Hampshire, McCain would have lost. If it had run before Florida, he would have lost” […]
[…] Most of Romney’s staff has dispersed, but when reached they made clear there would be no statement from Romney or the Romney team about the New York Times piece … just a lot of wondering about what might have been […]
Here is what would have been: You would have still discovered a way to fail. So: Let it go, losers. Just go home. You had lots of second chances and you blew them all. See:
John Ellis: [Romney] “was terribly served by his campaign staff and advisors—I would argue that they win the worst campaign team of 2008—Good riddance to them—They had everything they needed to make a good run and they made a complete hash of it”
Also: the NYT smear will redound to Sen. McCain’s benefit.
“Bottom line: the Romney campaign made their bed with the early state primary strategy and got short-sheeted,” writes Justin Hart in a race42008.com blog burst titled, strangely, Autopsy of a Great GREAT Campaign
The momentum that Huckabee gained through his stunning Iowa win together with the victory that McCain edged out in New Hampshire seriously maimed the Romney narrative […]
Hart refers to Romney’s ill-starred von Schlieffen plan, a plan that we criticized early and often. Romney’s von Schleiffen plan was an electoral-map fantasia so over-the-top preposterous that we always assumed that it was a cover for a more rational undertaking, an undertaking that required secrecy to pursue. We were wrong about that, and about a lot else besides.
John Ellis has a different take on the “Team Romney mounted a GREAT campaign” theme, one more consonant with our experience:
[…] The sad thing about the Romney campaign’s demise is that Mitt Romney is an exceptional person; highly intelligent, enormously hard-working, a man of great integrity and grit and executive ability. Given the dearth of talent in both parties — the seemingly endless parade of mediocrity and venality — we’re lucky to have people like Mitt Romney who are willing to get in the game. But he was terribly served by his campaign staff and advisors. I would argue that they win the worst campaign team of 2008. Good riddance to them. They had everything they needed to make a good run and they made a complete hash of it […]
The problem: to explain just went wrong is surpassingly difficult as it requires the observer to interpret the data of the world differently than is otherwise the case. Byron York attempts such an explanation on personal and narrative grounds in an NRO article titled Why Romney Failed
[…] Romney made a lot of mistakes that didn’t seem like mistakes at the time. Drawing on his enormous success as a business consultant, he put together an impressively well-organized and professional campaign. That was good. But he never fully understood that the voters were looking for some spark in a candidate that connects him to them. Instead, Romney placed his faith in his magnificent organization and his PowerPoint analyses.
He hired a lot of people, spent millions to build organizations in key states, and then spent millions more for television and radio advertisements. The day after the Iowa caucuses, I dropped by WHO radio in Des Moines, and a top station official told me that Romney had been WHO’s second-biggest advertiser in 2007. (First was Monsanto farm chemicals.) In all, Romney pumped $1 million into WHO’s bank account. In South Carolina recently, a local politico marveled at how much money Romney’s in-state consultants made from the campaign. “Those guys made a mint out of him,” the politico told me. “It’s sinful how much they made.”
Yuh-huh. How much of the Romney phenomenon is the story of a super-rich ingenue getting bilked—just mercilessly fleeced—by a corrupt and cash-starved GOP party establishment?
Back to York:
As a result of all that spending, Romney ran a campaign on a deficit, deeply in debt. Of course, it was in debt to Romney himself, who put $35 million of his own money into the campaign as of December 31, and likely a lot more since. All that money freed Romney and his team from making some of the tough decisions that other campaigns had to make every day. You could argue either way whether that was good or bad.
Just before the Iowa caucuses, I was at a corporate headquarters outside Des Moines, asking a few questions of Eric Fehrnstrom, the press secretary who usually traveled with Romney. Fehrnstrom looked at Mike Huckabee’s campaign and saw a ragtag lot. “We’re going up against a loose confederation of fair taxers, and home schoolers, and Bible study members, and so this will be a test to see who can generate the most bodies on caucus day,” Fehrnstrom said.
I interrupted for a moment. “Not that there’s anything wrong with any of those groups?” I asked.
“Not that there’s anything wrong, but that’s just a fact,” Fehrnstrom continued. “That’s just where he has found his support. I have a theory about why Mike Huckabee holds public events in Iowa like getting a haircut or going jogging, or actually leaving Iowa and going to California to appear on the Jay Leno show. It’s because he doesn’t have the infrastructure to plan events for him. And when he does do events in Iowa, he goes to the Pizza Ranch, where you have a built-in crowd, so you don’t have to make calls to turn people out. We’re very proud of the organization we have built in Iowa.”
They had reason to be proud; it was a good organization. But in a bigger sense, they just didn’t understand what was going on. Fehrnstrom, like his boss, placed a lot of faith in Romney, Inc. How could a bunch of seat-of-the-pantsers like the Huckabee campaign possibly beat the Romney machine? Well, they could, in Iowa, and McCain could in New Hampshire and South Carolina, and then in Florida and on Super Tuesday. The race was never about the imposing infrastructure Romney had built. It was about that ineffable something that voters look for in candidates. With Huckabee, some of those voters saw an intriguing and refreshing figure. With McCain, a larger number saw someone who wanted, above all, to defend the United States. And with Romney — well, they didn’t quite know what to think […]
This is the problem with positive feedback, say, success. Success often passes into a crisis of perception as people and organizations optimize for successful activities at the expense of a more thorough review of changing conditions etc. It is the very definition of the learning or the experience curve. Failure and tragedy are excellent teachers; but what works for us—our triumphs, our successes—affirms us in what we are already doing, and recedes into the half-consciousness of habit and routine.
But here the problem for the Romney campaign was always this: their success itself was never real. For example: Their highly professional organization was the best that money could buy, but that money was not a reliable indicator of the candidate’s success as a fund-raiser or fitness as a candidate. It was only ever an indicator of the candidate’s personal worth.
ROI, people. ROI. There is no more effective metric for the success of a message or a message campaign than the your Return on Investment, and Romney’s was always preposterously low.
“It would have been better for the nation if Mitt Romney had said he just wanted to spend more time with his family,” write the editors of the St. Louis Post-Dispatch in an article titled A graceless Mitt Romney shows the nation how not to bow out of a race, reproduced in the Salt Lake Tribune.
Instead, the former Massachusetts governor, in dropping his bid for the Republican presidential nomination Thursday, insulted the patriotism of most of the American electorate – and its intelligence as well.
In his speech to the Conservative Political Action Conference in Washington, Romney said he was stepping aside because, ”I simply cannot let my campaign be part of aiding a surrender to terror.”
Both of the candidates for the Democratic nomination, Sen. Hillary Clinton of New York and Sen. Barack Obama of Illinois, Romney said, ”have made their intentions clear regarding Iraq and the war on terror: They would retreat, declare defeat.” For him to continue campaigning, he said, would ”forestall the launch of a national campaign, and frankly, I’d make it easier for Sen. Clinton or Obama to win.”
Even by today’s debased standards of political discourse, this borders on slander. Most Americans in both political parties have rejected President George W. Bush’s attempt to conflate the war in Iraq with the war on terrorism. Romney is bright enough to know the connection is dubious, but his comments suggest he’s craven enough to use it to curry favor with the party’s extreme right – just in case he wants to try again in 2012.
Yet it is exactly this sort of transparent, say-anything political opportunism that characterized and, ultimately, torpedoed Romney’s campaign. Time and again, he espoused positions that conflicted with views he had expressed previously – on abortion, gay rights, stem cell research, immigration and health-care reform. Those flip-flops, more than his Mormon faith, caused evangelical Christians in the GOP to be wary of him […]
[…] Romney tried Thursday to compare his 2008 campaign with that of former California Gov. Ronald Reagan in 1976. Reagan, although narrowly trailing President Gerald R. Ford in the delegate count, took his battle for the nomination to the August convention in Kansas City. But those were different times, when primaries and state party conventions lasted well into the summer. Reagan didn’t have to wage an expensive six-month campaign to stay in the race, as Romney would.
Reagan did emerge, however, as the party’s heir apparent, a slot Romney clearly covets. His withdrawal from this race gives him four years to polish his conservative credentials for the next one – or change them if that’s more expedient […]
John Ellis in a RealClearPolitics article titled The Romney Campaign’s 5 Big Mistakes comments as well on Romney’s invocation of Reagan:
[…] Having mismanaged their candidate to political defeat, the Romney team added insult to injury by spinning his departure as reminiscent of Ronald Reagan’s defeat in 1976. This is preposterous. Reagan electrified the conservative movement in 1964 with his televised address on behalf of Barry Goldwater. Reagan came within one endorsement — Strom Thurmond’s — of wresting away the Republican nomination from Richard Nixon in 1968. And when he arrived in Kansas City in the summer of 1976, he had carried any number of critical states by majority votes (and in some cases, by wide margins) in Republican primary elections. Reagan left the stage as a force because he was a force. Romney leaves the stage having carried Michigan and Massachusetts and a number of caucus states. And he leaves having given it his very best effort. But he does not leave as a force, because he is not yet a significant force in the Republican Party […]
The emphases are ours, all ours.
The editorialists of The Kansas City Star concur with the St. Louis Post-Dispatch in an editorial titled Romney’s withdrawal clears way for GOP’s best candidate
[…] In ceding the Republican nomination to John McCain on Thursday, Mitt Romney did not blame his own inept campaign.
He did not blame inconsistencies between his campaign rhetoric and his record as governor of Massachusetts.
He did not blame intraparty religious squabbles that another candidate, Mike Huckabee, cynically encouraged.
No, Romney chose to blame his withdrawal on . . . the Democrats!
As Romney told it, Sen. Hillary Clinton or Sen. Barack Obama would “surrender” to our enemies abroad.
By prolonging the Republican nomination battle, Romney said, he would dangerously hobble McCain’s ability to attack the Democrats. “And in this time of war,” Romney said, “I simply cannot let my campaign be a part of aiding a surrender to terror.”
That’s quite a charge, reminiscent of Vice President Dick Cheney’s worst rhetorical excesses. In the last presidential campaign, for example, Cheney was widely mocked for his claim that voting for Democrats would raise the danger of another big terrorist attack on the United States.
A question for Romney: Whatever happened to simply congratulating the rival who beat you in a hard-fought primary battle?
Whether they count themselves as Democrats, Republicans or independents, many voters have tired of the bitter political partisanship they see in our national government.
So Romney’s statement Thursday provided further evidence of the tin ear that hurt his candidacy […]
The reviews are in. Romney’s final tirade tanked. Romney departed us the same way he greeted us, disastrously.
“With Mitt Romney officially out of the race, it’s time for Republican strategist Alex Vogel to weigh in with his final Gramm-o-meter for the former Massachusetts governor,” writes Jonathan Weisman in Wapo blog burst for the The Trail titled Romney and the Gramm-o-meter
[…] Romney’s Super Tuesday finishes put his spending ratio well below Gramm’s 1996 record of $2.5 million. Vogel estimates that Romney finished his race having spent $309,439 per delegate.
By contrast, the campaigns of John McCain and Mike Huckabee, have been more efficient in their spending. Huckabee spent roughly $49, 649 per delegate; McCain’s spent $57,566 […]
Yuh-huh.We harped on this string for months. But in his final hours as a candidate Romney was beginning however slowly to solve his ROI problem.
Too little, too late.
“OMAHA, NE — Barack Obama called Mitt Romney’s candidacy ‘ineffective’ on the day that the former MA governor exited the presidential race,” writes Aswini Anburajan in a National Journal Hotline.blog blog burst titled Obama On Romney: An “Ineffective Candidate”
Romney, who dropped out of the race for president today in Washington, said in his exit speech that the GOP must unify and not allow Democrats to allow the country to “surrender to terror.”
“Well my reaction to Mitt Romney’s comment that’s the kind of poorly thought out comment that lead him to drop out,” Obama said during a press avail on his campaign plane. “It’s a classic attempt to appeal to people’s fears that will not work in this campaign. I think that’s part of the reason he was such an ineffective candidate” […]
“A few moments ago, I spoke to someone in the Romney camp,” writes Byron York of NRO’s The Corner in a blog burst titled Romney Pulling Out? Campaign Doesn’t Want “To Look Destructive At What Might Be The End.”
Would I be crazy to read that into the email traffic? “You would not be crazy to read that into it,” he said. “There have been a lot of discussions going on about whether there is a path to victory, and not wanting to look destructive at what might be the end. You are reading the right thing into it.”
Update: It’s official, Gov. Romney to withdraw.
[…] “Apparently the word is going around Team Romney that McCain will need 77 percent of the delegates remaining to win,” writes Romney sycophant Jim Geraghty in an NRO Campaign Spot blog burst titled Romney Fighting All The Way To The Convention?
(I’m pretty sure that’s wrong, if the numbers 720-256-194 are accurate. And if McCain, the guy in the 600-700s needs to win an extremely high percentage, doesn’t Romney, the guy in the 200s, have to win an even higher percentage?)
However, if Romney stays in, it’s very plausible to see a scenario in which he denies McCain the nomination on a straight delegate victory. This would result in some really, really rough coverage and criticism. I’m hearing some fans of Mitt talk about doing something like this to “keep McCain honest” and to broker concessions in St. Paul.
We’ll see. If the sense is that his campaign isn’t being run to win, but being run to make a point, I think you’ll see his support in subsequent states drop … I’m not sure the Romney campaign was built to be a protest candidacy […]
Um, we’re not so sure either. A protest candidate? Romney?
[…] “Al Cardenas, a member of Mr. Romney’s national finance team and his Florida chairman, said the campaign could still achieve certain goals, including pushing a conservative agenda, while hoping for the outside possibility of winning the nomination,” writes Michael Luo in a NYT article titled Losses Aside, Romney Puts Convention on Calendar
“You’ve got a chance to win the nomination based on either getting the required number of delegates in the first round,” Mr. Cardenas said, “or having a campaign that results in no one have the required number of delegates in the first round, which is maybe a more tangible goal.”
Mr. Romney’s advisers had said that if he reached only 300 delegates by Tuesday, a threshold he fell short of, he would essentially have to win every remaining contest, often by large margins because most of them allocate delegates proportionally.
Charlie Black, a senior strategist for Mr. McCain, put out a strategy memorandum on Wednesday that made a similar argument. McCain advisers said that, by conservative estimates, they expected to wrap up the nomination by early March.
“I will not say, in order to stay consistent with my boss’s superstition, which I share, that it’s impossible for these guys to get nominated,” said Mr. Black, referring to Mr. Romney and Mike Huckabee, a former governor of Arkansas, “but it is virtually impossible just based on the arithmetic of the matter.”
But Mr. Romney’s advisers have been discussing three categories of delegates: those that have been already been awarded and bound to a candidate; those that have been promised but are not technically bound; and those that have not yet been allocated.
The goal would be to continue to battle, hoping that Mr. Romney starts to sweep up states, and then arrive at the convention with no clear winner and the momentum to wrest some of those promised but not officially bound delegates into his column.
Mr. Romney appeared to allude to this possibility in his speech on Tuesday night, promising to take the Republican race “all the way to the convention” […]
The emphases are ours, all ours.
We harp more on this string here:
Rubin: “The talk-show conservatives who were so successful in riling the conservative opposition to immigration reform in 2007 proved to be the flimsiest of paper tigers—-Their shouted directions to the conservative foot soldiers, and their warnings of the dangers of a McCain presidency, were ignored”
[…] “Following John McCain’s victory in Florida last week the chorus of McCain-hatred grew louder on talk radio shows and on many conservative blogs,” writes Jennifer Rubin in a New York Observer article titled Voters Reject Romney … and Limbaugh and Coulter and Dobson
Rush Limbaugh declared that McCain was not conservative and unacceptable as a candidate. Formerly respectable conservative figures took delight in criticizing McCain’s war record—yes, his war record—by tallying up the number of planes he had lost in combat. Ann Coulter and James Dobson, a social conservative leader and head of the Focus on the Family organization, declared McCain so indistinguishable from Hillary Clinton, the featured villainess in any conservative drama, that they would vote for her or stay home.
In short the McCain villifiers doubled down on their bet that they could derail McCain and lift their favored alternative, Mitt Romney, to victory.
Then the voters had their say. McCain racked up victories from California to New York to Missouri. Romney was pretty much relegated to Utah and Massachusetts, two more home states to go along with his Michigan win. Mike Huckabee, also the object of talk show and blogger derision (for, among other grave offenses, raising taxes to build schools and allowing children of illegal immigrants access to college scholarships) had a fine night, taking a batch of southern states.
The talk-show conservatives who were so successful in riling the conservative opposition to immigration reform in 2007 proved to be the flimsiest of paper tigers. Their shouted directions to the conservative foot soldiers, and their warnings of the dangers of a McCain presidency, were ignored.
They did their best to boost Romney, who had striven mightily to endear himself to this crowd, but the voters shrugged and rejected him overwhelmingly. Had Romney not changed residences so often he might have been shut out of the primaries entirely […]
[…] [Limbaugh, Coulter, Dobson et al] might threaten to withhold support for McCain, but does it even matter at this point? Will voters listen to that marching order when they did not follow previous voting advice?
McCain cannot, in what will likely be a close election, entirely ignore the possibility. But something has clearly changed. The façade of influence, the illusion of electoral importance that these conservative pundits previously held, is gone. They can raise issues, jam the White House switchboard and scare timid politicians. When the chips are down, though, they cannot determine elections. Voters, who base their decisions more on common sense than extreme ideology, get to do that […]
We concur. Well, for those most part. But, sadly, there is evidence to suggest that the radio talkers and conservative celebrities were beginning to affect attitudes about Sen. McCain. Here be evidence for our claim, as provided by the estimable John Dickerson in a slate.com article titled McCain Not Stopped; But Romney is not seen as a true conservative:
[…] Exit polls nevertheless show that McCain’s problems with conservatives run deep. He lost among conservatives in almost every state except Connecticut and New Jersey, where he split them evenly with Romney. McCain also lost conservatives even in the states he won. Conservatives went for Romney in New York and Illinois. “Hard to do well with conservatives when everyone with a microphone is beating hell out of us,” says a top McCain aide. While the conservative voices weren’t enough to stop McCain, or to elect their guy, tonight they were enough to bruise him […]
Now with Romney promising to hold out and fight until the convention, and even attempt to turn around promised but not-officially-bound delegates, we can expect the voices of Limbaugh, Coulter, Dobson et al to grow louder, more dire, and more shrill. See:
[…] “In a measure of just how dire the situation is for the campaign, Mr. Romney’s advisers have been discussing the existence of three different categories of delegates: those that have been already been awarded and bound to a candidate; those that have been promised to someone but are not technically bound; and those that have not yet been allocated,” writes Michael Luo in a NYT The Caucus blog burst titled Romney Prepared to Keep On Going
They are mapping out a farfetched possibility premised on conservative fears continuing to fester against Mr. McCain, which they hope fuels a series of wins for Mr. Romney and then perhaps get him to a point where he has enough momentum to wrest some of those promised but not officially bound delegates into his column at a contested convention.
Mr. Romney appeared to even allude to this potential route in his speech on Tuesday night, promising to take the contest “all the way to the convention.”
“There’s a whole lot of scenarios that get us there,” Tagg Romney said […]
Yeahright. A lot of scenarios. More than ever. Possibilities everywhere. Options abound. But the scenario Tagg Romney suggests is singular, pointed, clear, and perilous. It consists in an attempt to nullify the expressed counsel of Republican primary voters—i.e. the returns of the primary contests themselves—by turning-around promised but technically not bound party delegates. It also consists in continuing to drive up Sen. John McCain’s negatives to undermine any claim the man has to being electable in November, as Luo indicates below:
[…] Tagg Romney also seemed to allude to his father’s continued willingness to pour his own money into his presidential bid, saying the campaigning hope is that conservative alarm about Mr. McCain continues to grow, allowing the campaign to still “fund-raise outside as well as from my dad and make this a real battle” […]
So, what should we call Romney’s newest and probably boldest yet hare-brained scheme? We haven’t decided yet. But think about it, friends, fans, and well-wishers. Romney is supposed to be a dispassionate android number-cruncher problem-solver, a man of facts, data, and detail, a man of argument and not affect, a man of reason and not rebellion. So why is Romney behaving like a desperate out-of-control wannabee Captain Ahab or Richard III, i.e. a drastic figure willing to sacrifice everything and everyone? What in this man’s past would have predicted this? And what else do we not know about Romney?
Who, we would ask again, is Willard Milton Romney?