Posts Tagged ‘search engines’

“We’ve all heard about return on investment (ROI) as well as search frequency research” assumes Curtis Dueck in an Epiar Market Research blog post titled Presidential Candidates & ROI: An Unusual Popularity Poll

But what happens when we combine the two to see which of the 2008 US Presidential candidates have the highest levels of public interest (as measured by the number of online searches for each candidate’s name) compared to each campaign’s expenditures? Do we arrive at a rudimentary form of a Presidential campaign ROI?

[Please go to the post and see this graphic!—Romney has out-spent everyone for a return that ranks as pitiful.]

Early estimates indicate that, while Ron Paul and Hillary Clinton share a similar number of daily online searches, the amount of money they have spent differs wildly. Big spenders Mitt Romney and Barack Obama have yet to capture the curiousity of online citizens despite already spending tens of millions of dollars. Alternately, small spenders Mike Huckabee and Dennis Kucinich have disproportionately high levels of public interest compared to their undersized budgets. Perhaps the over-achieving campaigns of Huckabee, Kucinich, and Paul are a good early indicator of identifying this election’s most potent dark horse candidates?

While charting the online searches for a candidate may not be the most important metric for predicting the outcome of the 2008 Presidential election, I sure would not be happy if my campaign showed an imbalanced ROI like Romneyetc., etc.

We have harped upon this string for weeks and weeks. See: Kleefeld: “High Burn Rate Puts Romney Behind Rudy In Cash On Hand”—more evidence of the scarily low ROI Romney gets for his every campaign dollar

yours &c.
dr. g.d.

P.S. “Epiar is an Edmonton-based internet market research and search engine optimization company. Please contact us for more information or to commission your own research reports.”