Ambinder: “Mitt Romney’s had an 8 to 1 television ad advantage in Florida”—more evidence of Romnye’s preposterously low ROI for his every campaign dollar

January 29, 2008 in 2008, analysis, argument, campaign finance, campaign management, conservatism, election, election 2008, GOP, media, mitt romney, republicans, romney, strategy, the dark soul of Mitt Romney, triumph of unreason
Tags: advertising, campaign advertising, campaign mismanagement, corruption, Marc Ambinder, ROI, self funding, self-financing, theatlantic.com

“Mitt Romney’s had an 8 to 1 television ad advantage in Florida … “ writes Marc Ambinder in a theatlantic.com blog burst titled Romney’s Major Florida Advantage

… part of the reason why he’s made the competitive. Heck, most of the reason he’s made the race competitive has been his ads.

According to Neilsen, he’s run 4,475 ads compared to John McCain’s 470 through 1/22.

McCain did not run a single ad until January; Romney ran more ads in September than McCain has run to date […]

8 to 1 advantage in television advertising. Yet Romney is deadlocked with Sen. McCain. Yet more evidence of Romney’s outrageously low ROI for his every campaign dollar. Yet more evidence that Romney’s funding levels are not a reliable indicator of his fitness as a candidate.

Also see:

• Tim Russert: Romney “could buy the (GOP) nomination”—our response: that was Romney’s intention all along
• Cox: “Romney has been accused of trying—though often failing—to buy elections—But Florida is the first state money really can buy.”

yours &c.
dr. g.d.

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