Rubin: Romney’s negative advertising in Iowa evidence of the campaign’s disarray
“Romney is up with a negative attack ad– taking on Huckabee’s crime record. What this tells me is he is down, and down so big it’s worthwhile to run a no holds barred spot like this, at Christmas no less,” writes Jennifer Rubin in an AmSpec blog post titled What’ s the Non-Christmas Version
The contrast with the Huckabee ad Phil posted on could not be greater. Steffen Schmidt, political guru at Iowa State University, who I asked about the ad says simply that Romney is in “disarray” in Iowa. The danger is that this type of ad, and image of a flailing candidate, affects his chances elsewhere … etc.
You can find the advertisement here.
Note the opening, “two governors, both pro-life, both pro-family”—this must be the most naive, unsophisticated, and transparent instance of what used to be called triangulation—where a campaign draws close to its opponent where he or she is strong, and tries to draw contrasts only where the opponent is vulnerable—in the entire corpus of contemporary campaign advertising. It is as if an undergraduate communications major read about triangulation in a textbook and tried to write a script.
Ben delivers an apt response here.
We concur with Rubin about Romney’s disarray and desperation. Romney’s operatives have squandered US$7 million dollars on the ground in Iowa—have saturated the airwaves with Romney’s voice and image, have organized even down to the county level—yet they cannot guarantee the hapless candidate even a third place finish against rivals with neither money nor organization.
Here is the problem for Romney: Romney’s own ultra-high negatives—far, far higher than Gov. Huckabee’s—and cold, remote personality will not support a negative message without Romney’s own numbers tanking. See:
- Gallup Guru: Romney is “the only candidate with a more negative than positive ratio”
- Romney has the most negative image at this point of any of the major candidates for president, claims Newport of USA Today’s GallupGuru; the Romney campaign’s death-by-internal-memo part (ii)