Baldwin and Reid: [Romney] “will stake his political future on a John F. Kennedy-style speech tackling the issue of his faith”—yet more evidence that Romney has lost control of the message in advance of “the speech” (iii)
“Mitt Romney, the Mormon who has seen his White House hopes fade in recent weeks, will stake his political future on a John F. Kennedy-style speech tackling the issue of his faith,” write Tom Baldwin and Tim Reid in a timesonline.co.uk release titled Mitt Romney gambles on JFK moment to stay in the battle to be president
The Republican presidental candidate acknowledged tacitly yesterday that the speech had become necessary because of fears about his religion among evangelical voters in the crucial early state of Iowa.
A weekend survey of Iowan voters, who kick off the nominating process on January 3, suggested that Mike Huckabee, who portrayed himself as an “authentic” Christian conservative, had surged five points ahead of Mr Romney in the Republican race … etc., etc.
Note the grim hyperbole. Romney “will stake his political future on a John F. Kennedy-style speech tackling the issue of his faith?”—way to set up impossible expectations. Note also the tone of abject desperation. Note that the notion that Romney’s JFK speech is a knee-jerk reaction—almost a pain-response—to Team Romney’s Agony-in-Iowa, has become the consensus opinion.
Has anyone ever so disastrously mis-managed a message in advance of its delivery? We mean, ever?