Sargent: “[Grrrr-Romney] was spending $100,000 a week through October, and he’s now upped the ante to $200,000 a week [in NH]”
“If Mitt Romney is rising in the polls in New Hampshire, this might explain why: He appears to be spending huge sums on TV in the state, and has been doing so for some time,” writes Greg Sargent for Election Central | Talking Points Memo in a post titled Romney Spending Huge Sums On TV Ads In New Hampshire
Mitt was spending $100,000 a week through October, and he’s now upped the ante to $200,000 a week, according to a report from GraniteProf that the Romney camp has not disputed. He notes that this level of spending translates into some 200 ads per week.
It’s yet more confirmation of the extent to which the Romney camp is putting all its chips on big wins in New Hampshire (where he’s widening his lead) and in Iowa (where the race is rapidly tightening) in advance of Rudy’s predicted success on super-primary day, Feb. 5. (Via Jonathan Martin.) … etc.
Just so. Let us ponder the depth and scope of Romney’s error for a moment. From Von Clausewitz’ On War:
… It is even possible that the attacker, reinforced by the psychological forces peculiar to attack, will in spite of his exhaustion find it less difficult to go on than to stop—like a horse pulling a load uphill. We believe that this demonstrates without inconsistency how an attacker can overshoot the point at which, if he stopped and assumed the defensive, there would still be a chance of success—that is, of equilibrium. An attacker may otherwise take on more than he can manage and, as it were, get into debt …
… this is why the great majority of generals will prefer to stop well short of their objective rather than risk approaching it too closely, and why those with high courage and an enterprising spirit will often overshoot it and so fail to attain their purpose. Only the man who can achieve great results with limited means has really hit the mark … etc., etc.
Romney has vastly overshot the mark in both Iowa and New Hampshire. So much so that he has prejudiced in advance the conclusions that will be drawn from his victories, and doomed himself completely should he fall short of overwhelming victory. Hence: Boy Romney is pinned. Against Gov. Huckabee, against Mayor Giuliani, against Sen. McCain, all of whom have suddenly begun advertising whether in New Hampshire or in Iowa or both, Romney must hemorrhage disproportionately more money, more credibility, and more of his dignity, because he himself has created conditions such that a loss in either state may be fatal to his campaign. We predicted this—we predicted precisely this:
Question: has there ever been a dumber candidate? Has any candidate in the history of US political campaigns ever botched a race so badly—in advance?