Giuliani illuminates in NH—first commercial released—desperate, disorganized, and divided Romney camp wracked by indecision about how to respond

Mayor Giuliani has released his first commercial in NH—yes, NH. The Romneys, who had to have seen this coming, are flustered.

“Mitt Romney’s presidential campaign has television ads and mailings on standby to attack Rudy Giuliani but so far has not used them because of an internal dispute about the risks of a backlash in going negative on the Republican front-runner, according to numerous sources in and close to the Romney campaign,” reports Jonathan Martin of The Politico only we found the post, titled Dissension Hits Romney Camp Over Rudy Attack Strategy, at HuffPo through a link at Wapo.

With the first caucus and primary voting just seven weeks away, some of Romney’s top backers in early states said privately they are urging his high command in Boston to start drawing sharp and hard-hitting contrasts or risk letting the former New York mayor glide to the GOP nomination on the strength of his much higher national profile … etc.

Here is the problem for Romney: his negatives are higher—far higher—than Giuliani’s. Hence: he risks self-immolation if he goes negative against a national hero.

Romney has the most negative image at this point of any of the major candidates for president, claims Newport of USA Today’s GallupGuru; the Romney campaign’s death-by-internal-memo part (ii)

yours &c.
dr. g.d.

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  1. 1 Chris Cillizza provides further evidence against the success of the Romney von Schieffln plan « who is willard milton romney?

    […] Common wisdom: you cannot go negative when your own negatives are high. This is why the Romney camp even now skulks about in their posh water-front headquarters trying to decide whether to pull the trigger on national hero, Mayor Giuliani. Romney goes negative only at his own peril. Hence: Giuliani illuminates in NH—first commercial released—desperate, disorganized, and divided Romney… […]




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