Romney spending US$85,000.00.00 per day in Iowa, yet Huckabee has suddenly risen to within 7 points of Romney while spending nothing—zero—goose-egg—yet more evidence of Romney’s appallingly low ROI on his every campaign dollar—yet another blow to the Romney von Schlieffen plan

“Several different places (captured here) are reporting the new CBS News/NY Times poll released tonight, on Iowa and NH: Mike is at 21%, Romney at 27% (Full poll can be downloaded as a PDF),” writes—well, someone, in a “Blogging from Main Street America” post titled 21% and Rising!!

And this news, coming on a day that found that Romney is spending over $85,000 per day on Iowa campaign ads. How much is Mike spending on ads? NOTHING!

Who’s more electable? The man with money (with contributions from his own personal wealth) or the man with the message, one that’s drastically different than any other politician in recent memory?

Romney’s ill-starred von Schlieffen plan—(a) consolidate the conservative base, (b) secure the early primary states—is twisting in the wind, friends and well-wishers. The conservative base remains divided—see:

And the so-called early-state strategy?—well, we’re still not sure why anyone fell for that particular Romney-whopper. (Our conclusion: pundits are idiots—suckers, credulous fools, rubes.)

ROI, friends. It’s all about the ROI. Strategy? Who cares about strategy?—strategy is meaningless—it reduces to brute logistics in most cases.

Moral: There is no strategy that can compensate for the lack of a message developed and delivered by a credible messenger.

And: The only reliable index of a successful message delivered by a credible messenger is your campaign dollar ROI. If anyone should know this, it should be Romney! Productivity, Romney!—Efficiency!—the ratio of your input to your output!—you need to raise the productivity of your operation, and fast.

yours &c.
dr. g.d.

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  1. 1 “Slightly lower still, and technically last on the list is Mitt Romney. Forty-seven percent of those who have an opinion about Romney are favorable; 53% are unfavorable. That makes him the only candidate with a more negative than positive ratio,R

    […] Yet Romney has spent how much money on advertising? Example: Romney spending US$85,000.00.00 per day in Iowa, yet Huckabee has suddenly risen to within 7 points … […]

  2. 2 Gallup Guru: Romney is “the only candidate with a more negative than positive ratio” « who is willard milton romney?

    […] Yet Romney has spent how much money on advertising? Example: Romney spending US$85,000.00.00 per day in Iowa, yet Huckabee has suddenly risen to within 7 points … […]

  3. 3 how Romney’s spending has distorted perceptions in Iowa and New Hampshire « who is willard milton romney?

    […] Romney spending US$85,000.00.00 per day in Iowa, yet Huckabee has suddenly risen to within 7 points … […]




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