“None of this happens by accident,” writes young Justin of the Heart Land in a preening and self-congratulatory MyManMitt post titled The Ability to Execute.

The plan is laid, the efforts set and the execution is nearly flawless. Classic Team Romney.

The plan is laid?—who talks like this? This sounds too much like the trap is set.

Young Justin refers to the value voters summit:

Take this last week for example. Think of it in terms of a business case study, outlining the “challenge”, proposing a “solution”, targeting specific “benefits” and measuring “results”.

CHALLENGE: Disolve concerns about Mitt’s Mormonism among Conservative Evangelicals.

SOLUTION: Highlight the Governor as the only leading candidate meeting 100% of the SoCon values and win endorsements from leading Evangelicals leading up to the seminal pre-primary “Values Voters” conference.

BENEFITS: Develop day after day endorsements followed by a good showing at the straw poll giving serious momentum to the campaign among Evangelicals and building qualified talking points to address the Mormon question.

EXECUTION PLAN … etc., etc.

Only here is the problem. The “plan” backfired painfully. The endorsers backed away in horror when they realized that their activists and donor base had refused to follow their lead. See:

What the Romneys need is less of a Justin Hart let-us-delight-in-our-superior-organization approach, and more of an outcomes based approach that focuses on what we in the working world call results.

Hey, Justin?—just as an aside—do you think Evangelicals like being touted—shown off like war-trophies—in your blog-post? Do you think they appreciate you depicting them as the passive objects of your misguided communications campaign? (How can Boy Perkins deny the charge of being a sell-out, or, worse, a patsy, now?) Don’t you think they would rather be depicted as thinking, reasoning beings who arrived at a decision for Romney based on their own estimation of the candidates, their values, and their goals? Just a thought, dude. But, hey, you’re doing a great job!—for former Mayor Giuliani.

Back to young Justin:

Regardless of what you think about “Romney the candidate”… “Romney the campaign” is unmatched in its ability to execute

Here is what impressed us the most about Justin’s strange epistle: Justin, by his own admission, really doesn’t care what you think about “Romney the candidate.” Rather, he wants you to marvel at how the campaign plans and executes. What sort of message does this send? What sort of campaign is this? What sort of candidate is this? Is there anyone in charge over at Team Romney? Any adults, we mean? Is anyone thinking any of this through? We would really like to know.

yours &c.
dr. g.d.

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  1. 1 Dr. Don Wilton comes to his senses: retracts endorsement of Romney—this is the same Wilton that Justin Hart boasted of in his mymanmitt post titled The Ability to Execute « who is willard milton romney?

    […] Here is what we wrote in response to Young Justin of the Heart Land’s arrogant claims about his organizational prowess: Hey, Justin?—just as an aside—do you think Evangelicals like being touted—shown off like war-trophies—in your blog-post? Do you think they appreciate you depicting them as the passive objects of your misguided communications campaign? (How can Boy Perkins deny the charge of being a sell-out, or, worse, a patsy, now?) Don’t you think they would rather be depicted as thinking, reasoning beings who arrived at a decision for Romney based on their own estimation of the candidates, their values, and their goals? Just a thought, dude. But, hey, you’re doing a great job!—for former Mayor Giuliani … etc., etc. […]

  2. 2 eyeon08.com: “[Huckabee’s] authenticity and Romney’s phoniness seems to have stopped Romney’s forward momentum” « who is willard milton romney?

    […] Hart: Romney campaign unmatched in its ability to execute […]

  3. 3 poised to fail: Team Romney’s over-reliance on instruments of direct influence and its consequences « who is willard milton romney?

    […] Hart: Romney campaign unmatched in its ability to execute […]

  4. 4 “Because of his experience, vision and values, I am proud to support Governor Romney,” said Paul Weyrich, Chairman and CEO of the Free Congress Research and Education Foundation « who is willard milton romney?

    […] Typically Team Romney times the release of its endorsements to coordinate with other events, e.g. the value voters summit. See: Hart: Romney campaign unmatched in its ability to execute […]

  5. 5 Romney continues strategy of pursuing elite social conservative figures and coordinating the release of their endorsements with operations on the ground « who is willard milton romney?

    […] So now we understand the timing of the Paul Weyrich endorsement. Various responsa follow, rendered in the terms and concepts of narrative: 1. Note that the Romney strategy of pursing elite social conservative leaders and as opposed to developing a larger narrative, has not changed. See: Hart: Romney campaign unmatched in its ability to execute […]




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