Kleefeld: “High Burn Rate Puts Romney Behind Rudy In Cash On Hand”—more evidence of the scarily low ROI Romney gets for his every campaign dollar

“Mitt Romney entered the presidential race with a lot less name recognition than the likes of Rudy Giuliani and John McCain — so in order to get to the top, he’s had to spend a lot of money, including much of his own,” explains Eric Kleefeld in a TPM ElectionCentral post titled High Burn Rate Puts Romney Behind Rudy In Cash On Hand:

So despite out-raising the rest of the GOP field, Romney no longer leads the race in cash on hand.

Romney now has less cash on hand than Giuliani — $9.2 million to Rudy’s $12 million — and has spent a stunning $52 million up through the third quarter compared to only $30 million spent by Rudy … etc., etc.

Another problem for Romney—although his apologists spin it as a strength—is his frighteningly small donor base. In a race42008.com post titled who will win, Jason Bonham explains:

How is it that Romney can raise more over all -and only 500K less in the last quarter- than Rudy when he has less than half of the supporter base as evidenced by RCP National Averages?

… A hallmark of effective campaign organization surely is how much money you can extract from your base. If you don’t have the organization in a Republican primary, how will you do it in a general where opinion of the GOP is at a low? etc., etc.

How much you can extract from your base?!—Romney doesn’t have a base—what Romney has is too narrow to be called a “base”—an index of Romney’s donor fatigue is Romney’s own self-financing. At any rate, we have harped upon this string—the string of Romney’s ridiculously low ROI for his every campaign dollar—for weeks drawing into months. The always on-point John Xavier of Elephant Biz in a post titled Snapshot of the Race arrives at the same conclusion based on the same data—the emphasis is ours, all ours:

“Giuliani is in a commanding position leading both the money game and the polls, not to mention he doesn’t have significant debt. Romney’s campaign, on the other hand, would be bankrupt if he wasn’t using his vast personal wealth to keep it afloat. Could this be a sign that potential donors are passing because he can’t gain traction in the polls?”etc., etc.

Here is the point: Romney’s ROI is falling, not rising.

yours &c.
dr. g.d.

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  1. 1 National poll: Romney still fourth and a distant fourth terms of voter enthusiasm « who is willard milton romney?

    […] Romney sags in the polls despite his massive spending: Kleefeld: “High Burn Rate Puts Romney Behind Rudy In Cash On Hand”—more evidence of the scaril… […]

  2. 2 market research reveals Romney’s freakishly-unprecedentedly low ROI for his every campaign dollar—Romney spends more but gets less in return than every other single candidate, Republican or Democrat—question: so does it really matter how

    […] have harped upon this string for weeks and weeks. See: Kleefeld: “High Burn Rate Puts Romney Behind Rudy In Cash On Hand”—more evidence of the scaril… yours &c. dr. […]

  3. 3 poised to fail: Team Romney’s over-reliance on instruments of direct influence and its consequences « who is willard milton romney?

    […] Kleefeld: “High Burn Rate Puts Romney Behind Rudy In Cash On Hand”—more evidence of the scaril… […]

  4. 4 Lunquist mistakes Romney for Kim Jong Il—claims former NYC mayor Giuliani already beaten « who is willard milton romney?

    […] Kleefeld: “High Burn Rate Puts Romney Behind Rudy In Cash On Hand”—more evidence of the scaril… […]




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