“Another week, another big ad buy for Mitt Romney,” writes Graniteprof in a Granitprof blog post titled Watch Mitt spend: Another $100K ad buy in New Hampshire

For 134 spots during the week of Oct. 10-16, his campaign spent almost $134,000 at WMUR-TV. All told, Romney has handed over more than a quarter-million dollars to WMUR in October alone. At this rate, Romney will spend $1.5 million on New Hampshire television before the year’s out — and that, of course, is not including the much pricier Boston market.The only other Republican currently up on WMUR is John McCain, who spent another $77,000 this week, for a total of $155,000 in October.

And Rudy stays dark … more

The Romneys know that their leads in the polls—leads that only obtain in the specific media markets where the Romneys are spending their personal fortune—are as fragile and ephemeral as Nielsen Ratings after a sweeps week. Their leads in the polls are—and are only—a point-for-point index of their massive and unsustainable media buys. They do not reflect actual commitment or political support, as the Romneys themselves admit:

Question: Will Romney’s lead hold when Giuliani decides to suddenly, and powerfully, illuminate?—the Romneys themselves despair of the answer. Hence: their frantic spending.

What of the Romney advertisements themselves?—on this web log delight in mocking and deriding the Romney illiterati (latest example here). We also delight in pointing out Romney’s own coherence and consistency issues (example here). Others, however, delight in pointing out the non-sensical and “strikingly ignorant” character of Romney’s absurd advertising.

“One of my favorite moments from the six Republican debates thus far came in May, when Mitt Romney tried to explain how he perceives threats to the U.S. from the Middle East: ‘This is about Shi’a and Sunni. This is about Hezbollah and Hamas and al Qaeda and the Muslim Brotherhood. This is the worldwide jihadist effort to try and cause the collapse of all moderate Islamic governments and replace them with a caliphate. They also probably want to bring down the United States of America,'” writes the estimable Steve Benin quoting an intemperate Willard Milton Romney in a Carpetbagger Report post titled When bad focus groups generate worse ads

It seemed to impress the Republican faithful — and The Note touted how remarkable the answer was — but it didn’t make a lot of sense. Muslim Brotherhood and al Qaeda, for example, have nothing to do with one another. The latter is a terrorist organization; the prior has renounced violent jihad and, in some countries, participated in elections. Romney was articulating a national security strategy that conflates groups, sects, and agendas that have nothing to do with one another — but he was saying it in such a way as to make it sound like he was informed.It’s exactly this kind of thinking that led to this ad, which may very well be the single dumbest commercial of the year, at least so far …

… It’s a bit like the debate — Romney tries to come across as knowledgeable, but ends up not making any sense at all.

I don’t doubt that the ad tested well, particularly with a conservative audience. Romney hit all the hot buttons, the ad shows him shaking hands with a soldier, and if your only outlet to the world is Fox News, the ad probably sounded quite persuasive.

But that’s exactly the problem. It’s strikingly ignorantmore

yours &c.
dr. g.d.


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