Romney airs nearly 10,000 TV spots yet he still sags, lags, and drags in the polls—yet more evidence of Romney’s strikingly low return on investment (ROI) for his every campaign dollar

October 2, 2007 in 2008, campaign finance, campaign literature, campaign management, election, GOP, incompetence, media, mitt romney, polls, republicans, romney, stupidity, the dark soul of Mitt Romney
Tags: advertising, Chuck Todd, Domenico Montanaro, Evan Tracey, FIRST READ: THE DAY IN POLITICS, Giuliani, McCain, MSNBC, ROI, South Carolina, TNS Media Intelligence/CMAG

“Check out this analysis by Evan Tracey of TNS Media Intelligence/CMAG,” writes Chuck Todd with editorial assistance from the apt and precise Domenico Montanaro in an MSNBC FIRST READ: THE DAY IN POLITICS post titled Romney’s 10,000 TV spots

“Mitt Romney has aired nearly 10,000 TV spots since late February and spent close to $8 million dollars with a majority of his spending in Iowa and New Hampshire. He is now expanding this strategy to South Carolina and Florida. To date, John McCain has relied on some internet ads to drive organization and fundraising. In hopes of reviving his campaign in New Hampshire, he released his first TV commercial last week. Rudy Giuliani continues to build a Feb. 5 war chest and has used some radio ads and the web — and yes, the New York Times — to make some strategic points along the way” … more

Hence: Romney’s astonishing campaign money “burn rate”: Romney’s “burn rate” unsustainable; further evidence of Romney’s frighteningly low campaign dollar ROI.

Yet: despite the media saturation, Romney’s poll numbers—especially nationally—are all flabby, dimpled, sagging, and pear-shaped: Romney has the most negative image at this point of any of the major candidates for president, claims Newport of USA Today’s GallupGuru; the Romney campaign’s death-by-internal-memo part (ii).

And: the more cash Romney burns on super-expensive television media buys, the less return Romney gets on those media buys because, once again, Romney’s smooth face, preposterous hair, and garbled message have already reached a saturation point: Romney’s massive media expenditures less and less effective; more on Romney and the law of diminishing marginal returns on investment.

yours &c.
dr. g.d.

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