Romney’s “burn rate” unsustainable; further evidence of Romney’s frighteningly low campaign dollar ROI
“The Washington Post today had a short piece on Q3 fundraising efforts and this caught our eye,” writes the writer, or one of the writers, of Rant Street! in a post titled Romney Problems?
Republican candidates were equally coy about their third-quarter totals. Aides to former Massachusetts governor Mitt Romney said last night he raised about $10 million in the third quarter and contributed $6 million to $7 million of his own money. None of the other Republicans released totals yesterday. Source: Washington Post
If we take the positive interpretation – that Romney raised $10 of outside funds and added $6 of his own, this will be bad news as it implies his burn rate remains extremely high and that his ability to raise new cash has declined by 50% from Q1. His own funds will now be about 25% of the total. Hmmm… can’t wait to see the cash on hand figure. For a man that once said it would be very bad if he had to float his campaign, have we entered that danger zone? … more
Yet further evidence of Romney’s declining marginal rate of return on investment for his every campaign dollar. We harp on this string often as it fascinates us that no one at Team Romney seems to know or care about how little they get for how much they “invest.” For example:
- Romney: GOP for sale; says US$20,000,000.00 is the price for a top-tier position
- Romney’s self-financing an artifact of Romney’s self-deception—we call it the Madden Doctrine