Romney failing in SC—we ask: given Romney’s massive spending, why?

“Why can’t Mr. Romney make any headway in the Palmetto State? It’s a puzzle the Romney campaign might want to solve, because if it can’t lock down all three early states, its ultra-targeted primary strategy simply stops making sense,” writes the estimable and quick-witted Ryan Sager of the New York Sun in an analysis aptly titled Romney’s Palmetto State Peril.

… No one from the Romney campaign would return calls or emails yesterday to discuss what’s gone wrong, but a poll published by Rasmussen Reports on Wednesday gives the flavor of things: Mr. Romney is in fourth place, with just 10% of the Republican primary vote in South Carolina. Senator McCain, whose presidential campaign has all but collapsed, is at 14% in the poll; Mr. Giuliani is at 21%, and the yet-to-declare Fred Thompson leads with 23%. And this, it should be noted, is one of the better polls out of the state for Mr. Romney. Most have him in single digits.

Plenty of explanations could be offered for this poor showing, but none seems satisfactory. Mr. Romney has spent money in South Carolina. The state’s largest newspaper, the State, reports that he’s spent more than $1 million there already on ads and organization. He’s spent time in the state. He started coming in 2005 and has courted the major players extensively … more

We harp on similar strings:

yours &c.
dr. g.d.

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  1. 1 Romney spends millions; yet underfunded Huckabee easily overtakes Romney in key early primary states « who is willard milton romney?

    […] Romney failing in SC—we ask: given Romney’s massive spending, why? […]

  2. 2 Romney campaign in total free-fall; Utah finance co-chair forced to resign; national finance co-chair indicted; campaign $US9,000,000.00 in debt « who is willard milton romney?

    […] Adding to Romney’s woes: Fred Thompson has finally-officially entered the race. So unless Romney is willing to spend more money than any other campaign in US history to win the south, Romney will probably lose it and his electoral strategy will fall all to little pieces. See: Romney failing in SC—we ask: given Romney’s massive spending, why? […]

  3. 3 Romney’s self-financing an artifact of Romney’s self-deception—we call it the Madden Doctrine « who is willard milton romney?

    […] Romney failing in SC—we ask: given Romney’s massive spending, why? […]




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