Posts Tagged ‘on-message’
January 10, 2008 in 2008, analysis, argument, campaign communications, campaign communiques, campaign management, conservatism, election, election 2008, Evangelicals, GOP, incompetence, media, mitt romney, republicans, rhetoric, romney, strategy, stupidity, the dark soul of Mitt Romney, triumph of unreason
Tags: Adam Reilly, Andres Oppenheimer, chris cillizza, compulsion, control, discipline, focus, indiscipline, miami herald, Michael D. Shear, noise, obsession, off-message, off-topic, on-message, on-topic, Oppenheimer Report, phoenix.com, wapo, Washington Post
[...] “The new message about change, which aides said tested well in focus groups conducted during Sunday night’s debate on the Fox News Channel, was a last-ditch attempt to salvage what was left of Romney’s original strategy that envisioned vaulting himself to the nomination by winning Iowa and New Hampshire,” write Wapo’s Michael D. Shear and Chris Cillizza in an article titled Romney Homes In on a Message That Will Stick
Note that the title suggests that Romney has yet to arrive. He is still “homing in.”
Although it did not propel him to victory in New Hampshire — he came in second behind McCain — Romney is sticking with it.
During a 3 1/2 -hour “message meeting” on Tuesday night to discuss the next steps of the campaign, there was agreement that the change theme is one that resonates with Republican voters, according to a participant.
“He is finding his voice,” said Peter Barhydt, a top donor from Connecticut who did not attend Tuesday’s meeting [...]
Only there is some confusion about whether this is a new message or an old message that got lost in the noise, the campaign’s own noise. Whose fault was it that the message got lost? The media, argues his imperious aloofness, Romney himself.
“If and when Mitt Romney’s presidential campaign dies, our former governor has his excuse picked out: the media did it,” writes Adam Reilly in a phoenix.com blog burst titled cruelly but aptly, Chump ‘Change’
In a pre–New Hampshire-primary interview with Politico earlier this week, Romney said his newfound focus on political “change” wasn’t newfound at all; the problem, according to Mitt, was that reporters in Iowa kept obsessing over his conservative credentials. “I go on TV and it’s, like: ‘Tell me about your church, tell me where you stand on abortion,’ ” Romney complained. “There is no question the focus of my campaign has been on changing Washington” [...]
Comment: The reporters kept obsessing? Romney spends US$80 million dollars—and US$20 million or more of his own money on top of that, only no one knows how much because the Romneys aren’t telling—on IA and NH and the reporters are obsessive? To hold on to his tenuous and illusory leads in IA and NH Romney goes so viciously negative that it provokes a backlash so intense that Romney’s own numbers collapse and the reporters are obsessive?
[...] So, is it the press’s fault that Romney isn’t currently known as the change candidate? Not really. Blame, instead, the candidate himself — who astutely sensed the electorate’s desire for change, but lacked the gumption to follow his instincts.
Here’s a telling Romney quote from CBS’s Early Show, on the morning of January 4, one day after he lost to upstart Mike Huckabee in the Iowa caucuses: “Well, you know, I think the race in Iowa was really a very clear call that people want change in Washington. Not in the White House; in Washington.”
That’s nonsensical, obviously, since the White House is in Washington. But it’s also vintage Romney: calculating, inoffensive, and ultimately ineffectual. Candidate, heal thyself [...]
Yuh-huh. Romney’s inability to stay on message has become a fixed point for friend and foe alike. For us it is evidence of the candidate’s non-fitness, lack of competence, and inexperience. For the Romneys it is an excuse, a rationale for the candidate’s non-performance, which for anyone else would be evidence of the candidate’s non-fitness, lack of competence, and inexperience.
Luo: “Ever since Mr. Romney began his presidential bid, his campaign has oscillated between two distinct, some would say contradictory, themes—Mr. Romney as a conservative standard-bearer and him as a pragmatic problem-solving businessman”
A message that has not gotten lost is Romney’s draconian-hardline position on immigration. This was another attempt by the hapless candidate to outflank his rivals on the right. It failed. And it may continue to return its dividend of failure as the campaign moves to other contests.
“The New Hampshire primary represented a victory for candidates with across-the-board political appeal, such as McCain, Clinton and in a way Obama, and a crushing defeat for real or campaign-season demagogues, including Romney and Edwards,” writes the estimable Andres Oppenheimer of the Miami Herald in an Oppenheimer Report titled Anti-immigration strategy fails
Hopefully, as the race moves on from nearly all-white states to the more diverse South and West, candidates who embraced the anti-Hispanic immigration cause will realize that it may cause them more harm than good.
So far, the anti-immigration constituency has made a lot of noise but has not delivered the vote [...]
Noise. Yes, Romney has made a great noise in this world. This is brute fact.
The question: Now, can Romney develop, amidst all that noise, or perhaps carve out from within all that noise, a message, a clear, compelling message that Romney can sustain and follow through with, a message consonant with Romney’s life and character, a message that is internally consistent and contradicts neither empirical fact nor the candidate’s earlier claims, assertions, arguments, or record of governance, a message that is positive, substantive, relevant, principled, and appropriate, and a message that does not suddenly turn and boomerang on Romney himself?
Romney has never developed nor delivered such a message before.
But we shall see.
willard milton romney
- Knepper of race42008.com: “During the week that Romney dropped out of the race, his favorability rating, according to Gallup, was -12!”
- the maddeningly inarticulate kevin madden—late of the dire and disastrous Romney campaign—to work for Glover Park Group
- now dispersed former Team Romney hacks and hirelings can’t let it go
- Globe Staff: Romney put in at least $42.3 million of his own money, a big chunk of the $97 million he spent on the campaign
- John Ellis: [Romney] “was terribly served by his campaign staff and advisors—I would argue that they win the worst campaign team of 2008—Good riddance to them—They had everything they needed to make a good run and they made a complete hash of it”
- Limbaugh, Ingraham, Bennett, Prager, Beck, Hannity, Levin, and Hewitt plan concerted attack on Sen. McCain over the airwaves to promote Romney's candidacy
- Dr. Don Wilton comes to his senses: retracts endorsement of Romney---this is the same Wilton that Justin Hart boasted of in his mymanmitt post titled The Ability to Execute
- yet another morally, even logically inconsistent Romney advisor: introducing General "Spider" Marks
- Rappaport, former head of the MA GOP: "[Romney's] word is no good…Mitt Romney would say one thing in a meeting and literally go out of the meeting to the press and tell the opposite story"
- 37,404 hits
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- Ann and Mitt Romney baptized her father, an "avowed atheist", 11 months after he died. He doesn't even respect the basic rights of his father-in-law -- why do people think he'll respect theirs?
- People weren't sure how sincere Mitt Romney was about screwing the poor and middle class, because his positions are so malleable, so he picked Paul Ryan to prove he really means it.
- I'm Shane Smith from VICE and I went to Juarez to meet Mitt Romney's Mexican Mormon family and investigate their war against the drug cartels. Ask Me Anything.
- Conservatives of Reddit, after the RNC, has your opinion changed of Mitt Romney? Why or Why not?
- For years, Fox and the GOP attacked Obama's past, but now one attack on Romney's past and there is an outrage? Why are they such hypocrites?
- I think Mitt Romney actually believes he's an entirely self-made man. That kind of delusion is dangerous in a leader.
- Obama's top 5 contributors are the University of California, Microsoft, Google, DLA Piper and Harvard University. Romney's top 5 contributors are Goldman Sachs, JP Morgan, Morgan Stanley, Bank of America and Credit Suisse.
- America, please explain to me how Mitt Romney has a chance to win the elections while the whole world knows he is a liar.
- Romney wants to lower the corporate tax rate from 35% to 15%, eliminate the capital gains tax, eliminate the estate tax, and make the Bush tax cuts permanent.
- Is anyone else tickled pink to watch the Romneys reel from not being able to get what they want for once in their lives? It’s even sweeter because apparently, they had no idea it was coming.
- Fox News's Roger Ailes responds to Justice Dept. investigation (Erik Wemple)
- DOD: Heckler pretended to be press (Stephanie Gaskell/Reuters)
- Obama nominates Nuland for assistant secretary of state (Jennifer Epstein/Politico)
- King blames Reagan for Obama presidency (Pete Kasperowicz/The Hill)
- Boy Scouts to Allow Gay Youth (Wall Street Journal)
- The Romney-fication of Gabriel Gomez - National Journal (blog)
- GOP lawmaker questions how Harry Reid 'obtained' false claims about Mitt ... - Washington Post (blog)
- Coburn: Oklahoma constituents suggesting that IRS audited major Romney donors - The Hill (blog)
- Exclusive: Mitt Romney's Message to Classmate in 1965 High-School Yearbook - Vanity Fair
- Mitt Romney, Mickey Mouse outvoted for Massapequa school board - Newsday (blog)
- MSNBC Analyst: Hey, Why Didn't Romney Make A Bigger Deal of the IRS ... - Town Hall (blog)
- Obama gets green win as Tesla repays Romney's loan for 'losers' - Concord Monitor
- Mitt Romney offers 2016 advice (VIDEO) - Washington Post (blog)
- Mitt Romney Talks AP, IRS, Benghazi On "Tonight Show" With Leno, Says "I'm ... - RealClearPolitics
- Romney: Benghazi talking points had no bearing on presidential election - The Hill (blog)